Has this happened to you? You set off on a diet to improve your health, wellbeing and appearance, and yet somewhere, along the way, that sneaky feeling of “I must have xyz, I NEED to have xyz!” sets in and takes over control? And after a quick, somewhat cloudy episode, you find yourself faced with an empty plate that once contained that xyz. Your body on the other hand is filled with pleasure and guilt, wondering what that thing was that took such control over you, and why you completely gave in to it? Yes, you just gave in to a big craving.